FLEXcon has expanded its Shelf Select line for shelf labels, tags and markers with a non-vinyl option designed to help converters and retailers save costs and reduce their impact on the environment.

Shelf Select CPET1FZR is a clear polyester made from up to 30 percent post-industrial recycled content. It’s also thinner than most vinyl shelf products, making it less costly to ship and resulting in less waste into the landfill when labels are discarded. All products in the new line are printable via flexo, as well as laser with a press applied varnish. 

This low-cost non-vinyl product is suitable for use in freezers, refrigerators, and dry environments. It withstands routine cleaning of the shelf channel and removes in one piece with no adhesive transfer. The release liner is a high performer for ease of printing, die-cutting, perforating, and application onto the shelf. 

‘The shelf edge represents a prime piece of retail real estate to engage with the consumer, promote brand loyalty, and increase sales,’ said Bekie Berg, product manager of FLEXcon. ‘Furthermore, sustainable practices have moved beyond being a trend in advertising to become a differentiator for converters, and FLEXcon’s Shelf Select CPET1FZR enables them to offer a greener option that can help both themselves and retailers achieve their sustainability goals.’

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